The origin of Nudi Point...

The story of Nudi Point isn’t just about a brand; it’s about a journey of healing, a return to nature, and a special swimming hole that holds a lifetime of magic.
 

My skin was my biggest embarrassment as a teenager. I had horrible skin and would often wag school just to avoid being seen. This led me on an obsessive quest to find a clear complexion. I tried everything, from harsh chemical-based products to medication that left my skin red and flaky. It was a Naturopath and the study of Aromatherapy that finally felt right. I was able to heal my skin naturally, with Nature’s own ingredients, and I started to feel confident again.
 

Fast-forward to my early 20s. I was living in Auckland, and my next obsession was hair products. I had at least five or six on my dresser at any given time, but I was shocked to discover the side effects some of their ingredients potentially caused. Using my newfound knowledge, I set out to create a 100% natural product that could style my hair beautifully while actually being good for it. It was a huge success (and is still one of our best-selling products today)! It got me thinking, “I wonder what else I can make?”
 

Soon after, I made the best decision of my life: I moved back to my childhood family farm in the serene Takahue Valley. At the end of our 10 acres of paradise sits a swimming hole that my parents discovered shortly after they bought the land. It’s where the river bends around a point and is private, with a lush background of native bush. One day, they took a dip in the nude and, with a laugh, nicknamed it "Nudi Point." The name just stuck. Over the last 33 years, it's been my favorite place on Earth—a place for camping with friends, writing songs and poems, and finding clarity when I’ve needed it most.
 

When it came time to name my business, there was no other option. Nudi means naked, and naked is natural. That’s our core philosophy. When we first started production, I was mixing, pouring, and probably dodging a fly or two in a converted cowshed with a tiny kitchen. I was full of ambition but remember going to a business course where I told a woman I was starting a natural skincare line. Her response was, “Oh... like everybody else!” It was a gut-punch, but it was also a moment of clarity. In that instant, I decided to be different, unique, and truly genuine.
 

The purified water in each product comes from Nudi Point.
Every photo on this website was taken at Nudi Point.
Even the swirl in the logo reflects the shape of Nudi Point.

Each and every product that leaves here has a little bit of Nudi Point magic in it...
and it is my pleasure and privilege to share it with you.

Blair